Around one in five regular wine drinkers in Australia have bought wine online recently, making online sales more popular than direct purchases from the cellar door for the first time, according to a new report by Wine Intelligence. The Internet and Social Media Report examined 1006 regular wine drinkers to observe how Australians were finding and buying wine online. Natasha Rastegar, country manager for Wine Intelligence Australia, said the growing use of the online world for wine in Australia was primarily based on a consumer need for pricing transparency.
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